MARKETING Analytics Benchmarking WEB APP
Overview
Working with Benchmetrics, a real estate marketing consultancy, we developed a web application that collects, standardizes, and consolidates marketing and advertising performance data. This application uses the collected data to provide industry performance benchmarks to the real estate industry.
Web App Overview
- SSO + Native Login Support
- Multi-level user permissions
- Supports 1000+ Active Monthly Users
- Ingests data from over a dozen channels
- Client-side account set-up + Configuration
- Email-assisted account set-up
- Regular user emails
- Client-side account upgrade to "Pro"
- Instance-based version deployments
- Cloud version control
- Modular front-end upgrades
- Half-dozen languages used
- Native AI Integration (Data analysis tool for users)
Outcomes
Collecting data from 450 brokerages across North America
Standardizing over 40 data points
Collecting data from Google, META & 3rd Party Websites