Supplier + Franchisee Communications

Web App Development
Written By Proof Digital

Overview

Supplement World contracted us to standardize the way their product suppliers submit items intended for sale across their 30+ retail locations throughout Canada. Our team worked to create a standardized submission process, including deadline reminders and product requirements, to ensure that information could be automatically processed.

Once all sale items are collected and approved by Supplement World, data processing occurs daily to determine who needs to be contacted or reminded about the approved products. Automated SMS and emails are then sent out to suppliers, franchisees, and the marketing department.

Future plans involve further automation of this process and providing printing partners with an executive dashboard. This will enable Supplement World to track all stakeholders and suppliers throughout the monthly workflow.

Promotion performance is tracked by exporting sales data from the POS system to determine which supplier discounts yield the best in-store sales figures. Advertisement placements are determined based on past promotional performance.

Web App Overview

  • Handles Dozens of Suppliers & Franchisees
  • Automated Reminders on key dates
  • Proprietary database integration
  • Branded Emails
  • Streamlined product onboarding and screening
  • Streamlined franchisee tech onboarding
  • Promo Calendar Setup
  • Facilitates flash sales with little notice
  • Easily scalable for the forseeable future

Outcomes

  • Time savings through automated communications

  • Franchisees have more time to order products for the sale

  • Easier to start flash sales without any prior planning

  • Data is being tracked for future data-driven decisions

  • Supplier promotions are encouraged by sales performance being tracked

Proof Digital

Proof Digital was founded in 2013. The company, then known as "unINK Marketing & Creative Agency," was focused on building websites, providing graphic design services, and assisting businesses in running digital advertising campaigns.

Today our work is more reflective of a digital consultancy than a marketing agency. Marketing is still very much included in the scope of services we provide; however, we focus on the uniqueness of our clients to identify areas where technology can create a competitive edge and deploy scalable solutions that are cost-effective with high impact.

AI, automation, custom web applications, and data services are the core of most of our work. Over the past four years, we have built a large code stack that allows us to deploy creative products that leverage our clients' data (sales, inventory, accounting data, HR, and more).

https://proofdigital.app/
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