Supplier + Franchisee Communications
Overview
Supplement World contracted us to standardize the way their product suppliers submit items intended for sale across their 30+ retail locations throughout Canada. Our team worked to create a standardized submission process, including deadline reminders and product requirements, to ensure that information could be automatically processed.
Once all sale items are collected and approved by Supplement World, data processing occurs daily to determine who needs to be contacted or reminded about the approved products. Automated SMS and emails are then sent out to suppliers, franchisees, and the marketing department.
Future plans involve further automation of this process and providing printing partners with an executive dashboard. This will enable Supplement World to track all stakeholders and suppliers throughout the monthly workflow.
Promotion performance is tracked by exporting sales data from the POS system to determine which supplier discounts yield the best in-store sales figures. Advertisement placements are determined based on past promotional performance.
Web App Overview
- Handles Dozens of Suppliers & Franchisees
- Automated Reminders on key dates
- Proprietary database integration
- Branded Emails
- Streamlined product onboarding and screening
- Streamlined franchisee tech onboarding
- Promo Calendar Setup
- Facilitates flash sales with little notice
- Easily scalable for the forseeable future
Outcomes
Time savings through automated communications
Franchisees have more time to order products for the sale
Easier to start flash sales without any prior planning
Data is being tracked for future data-driven decisions
Supplier promotions are encouraged by sales performance being tracked
