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Cross-Platform Reporting Compilation

Apr 17

Written By Proof Digital

Overview

As an automotive dealership, Auto Clearing relies on multiple data sources to gather leads from potential customers.

Utilizing over eight data sources simultaneously each month, it became challenging to evaluate the performance of their various advertising budgets. Reports were arriving from multiple sources, each using different languages to track distinct sets of metrics.

With this setup, conducting channel-by-channel or vendor-by-vendor comparisons was impossible due to the lack of strategized data.

Outcomes

We integrated the eight different sources into one report, providing Auto Clearing with a high-level overview of their data. This overview included information on incoming leads, vehicles sold from those leads, and the revenue generated from each sale. This streamlined setup helped the dealership determine which of the eight data sources was the most profitable and, consequently, where to allocate their advertising budget for optimal outcomes each month.

See Example Report

Proof Digital

Proof Digital was founded in 2013. The company, then known as "unINK Marketing & Creative Agency," was focused on building websites, providing graphic design services, and assisting businesses in running digital advertising campaigns.

Today our work is more reflective of a digital consultancy than a marketing agency. Marketing is still very much included in the scope of services we provide; however, we focus on the uniqueness of our clients to identify areas where technology can create a competitive edge and deploy scalable solutions that are cost-effective with high impact.

AI, automation, custom web applications, and data services are the core of most of our work. Over the past four years, we have built a large code stack that allows us to deploy creative products that leverage our clients' data (sales, inventory, accounting data, HR, and more).

https://proofdigital.app/