Stop wasting ad budget. advertise for the conversion.

Overview

Proof Digital has been building and consulting on digital advertising campaigns for almost a decade now. In that time, the advertising landscape has changed radically. As a result, we found our niche helping businesses transition advertising budgets away from print to digital. 

Today, we help clients define more meaningful advertising objectives and bake them directly into the campaigns themselves.

Recently, we ran a campaign for a company that offered Rapid COVID-19 testing in Saskatoon. Unfortunately, they were behind the eightball and needed to play catch-up as a couple of their competitors were already booking dozens of tests daily. 

When discussing the ad budget for the campaign, I had to remind him of the power of big data and how it is as much an asset for his local business as it is for large national brands. In the end, we ran a campaign that defined clicks to his "Book Now" and phone number as his conversion event.

The campaign started in October 2021 and has been producing a positive ROI ever since. In the graph below, you can see the performance as a "Cost Per Conversion". Although this campaign is still profitable, the writing appears to be on the wall as the cost has increased fivefold. Luckily, at $15 per conversion, there is still enough profit to continue the campaign in its current form.

Outcome

Google and Facebook let you define "conversions" on your web properties, allowing you to connect advertising objectives to your identified "conversions". Doing this allows you to:


1) Directly tie revenue to your ad spend

2) Scale-up campaign spend quicky

3) Let Google & Facebook figure out what works best


Gone are the days of establishing fixed ad budgets and shortlisting creative and ad copy. If you're still evaluating campaign performance on impressions or click-through rates, you're doomed.

Instead, think in terms of conversions and profit margins. Give Google or Facebook your ad headlines, images, videos, logos, ad copy, and inventory. Let them know what you are trying to accomplish by defining REAL conversions through Facebook Pixel or Googles Tag Manager and let artificial intelligence work for you. 

Proof Digital

Proof Digital was founded in 2013. The company, then known as "unINK Marketing & Creative Agency," was focused on building websites, providing graphic design services, and assisting businesses in running digital advertising campaigns.

Today our work is more reflective of a digital consultancy than a marketing agency. Marketing is still very much included in the scope of services we provide; however, we focus on the uniqueness of our clients to identify areas where technology can create a competitive edge and deploy scalable solutions that are cost-effective with high impact.

AI, automation, custom web applications, and data services are the core of most of our work. Over the past four years, we have built a large code stack that allows us to deploy creative products that leverage our clients' data (sales, inventory, accounting data, HR, and more).

https://proofdigital.app/
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