Real Estate Home Buyer Lead Generation

Advertising & Marketing
Written By Proof Digital

Overview

We found a predictable cost per home buyer lead and configured ways to send lead details by text and email to real estate agents based on their brokerage-determined lead routing requirements.

Real estate professionals utilize digital advertising to try to grow their profiles and generate business. The problem is that the barrier to starting digital advertising is low, and true value is hard to track without an understanding of how to install META Pixel and configure conversion tracking, meaning a lot of advertising dollars are spent without any true understanding of the value resulting from the budget.

Our team worked with C21 Canada to build Canada’s first national MLS home listing data feed to the META Catalogue. Financial lender rate calculations are already applied to every listing, along with regional lender rate data and resulting mortgage payment details.

Notable achievements

  • Ingesting and merging national MLS feed with national mortgage lender rates

  • Running calculations to provide useful buyer details for every listing

  • Bath image processing that places branded buyer details on top of MLS listing images

  • Automated lead extraction from META that follows predefined routing rules via text and email

Outcome

  • 3,727 buyer leads produced in first 18 months

  • National average cost per lead of $6.55

  • Regional cost per lead established

  • Brokerage purchasing the feed resell leads for a profit

  • Leads leveraged by brokerages as an agent acquisition & retention tool

Proof Digital

Proof Digital was founded in 2013. The company, then known as "unINK Marketing & Creative Agency," was focused on building websites, providing graphic design services, and assisting businesses in running digital advertising campaigns.

Today our work is more reflective of a digital consultancy than a marketing agency. Marketing is still very much included in the scope of services we provide; however, we focus on the uniqueness of our clients to identify areas where technology can create a competitive edge and deploy scalable solutions that are cost-effective with high impact.

AI, automation, custom web applications, and data services are the core of most of our work. Over the past four years, we have built a large code stack that allows us to deploy creative products that leverage our clients' data (sales, inventory, accounting data, HR, and more).

https://proofdigital.app/
Previous

Dynamic Inventory Ads with predictable ROI